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TOPIC: What Happened To "Smiling Bob" of Enzyte?

What Happened To "Smiling Bob" of Enzyte? 17 Dec 2008 13:02 #2946

  • Debra
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I can't believe I missed this story! :D This is what happens when food supplement companies claims get out-of-hand.

For full story see this link

‘Historic’ verdict slaps ‘Smiling Bob’ with 25-year jail sentence
By Shane Starling, 27-Aug-2008
Related topics: Regulation , Vitamins & premixes , Energy & endurance

The founder of Berkeley Premium Nutraceuticals, Steve Warshak, has this morning been handed a 25-year jail sentence and his company ordered to forfeit $500 million by a federal court that found him guilty on 93 counts of conspiracy, fraud and money laundering.

The federal jury in Cincinnati, Ohio convicted Warshak, his 75-year-old mother and a number of associates for participating in a “scheme” that deceived thousands of consumers that had bought the company’s male sexual enhancement products under false pretenses.

The product in question, Enzyte, promised sexual enhancement, and featured TV advertisements featuring ‘Smiling Bob’, a happy man with an exaggerated smile because his problems ‘down below’ had supposedly been remedied.


Veteran Colorado-based food-industry lawyer, James R Prochnow, of the firm Greenberg Traurig, said the verdict did not mean further prosecutions would follow, but sent a clear message to the dietary supplements industry that misleading claims could result in harsh penalties.

“This is the most significant decision in the history of the dietary supplements industry,” he told “It is a substantial departure from previous sentencing and sends a clear message to industry that transgressions of this nature will be harshly dealt with.”

The case demonstrated the importance of solid scientific backing for claims, Prochnow said, backing that was not in place for the kind of male sexual enhancement products in question here.

“There is nothing typical about this prosecution or the sentence imposed by the federal judge,” he added. 
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